- Mr. Germain Araud, Managing Director, Monin India

1. Please share an overview of your company's journey and business landscape in India.

MONIN has had a significant presence in India since 1999 when we sold our first container of syrups to the market. Initially operating through importers, we transitioned to establishing a direct presence in 2019, enhancing our ability to meet the growing demand for our premium products. Today, MONIN India Pvt. Ltd. is a key player in the country, ensuring nationwide delivery and maintaining stringent quality control standards. With a robust network of over 160 distribution partners and 250 sub-distributors, we are deeply embedded in the Indian market. In 2021, we set-up an R&D laboratory in Hyderabad, focused on developing products tailored to Indian palate. Our continued investment in the local market includes the upcoming launch of a state-of-the-art factory in Telangana by early 2026, further reinforcing our commitment to both the 'Make in India' initiative and sustainability.

2. As a business leader, how do you see the emerging opportunities and potential growth areas for your company or sector in India?

India presents numerous exciting opportunities for growth, especially in the wake of post pandemic consumer behavior shifts. The rising trend of home experimentation with beverages has significantly driven demand for MONIN’s syrups, expanding our reach not only in cafés and restaurants but also within retail channels. The hospitality industry, including QSRs, remains a vital sector, with a growing base of young professionals and a surge in consumer interest in craft cocktails and premium beverages. We are particularly excited about the evolving cocktail culture in India, where bartenders are blending global and local influences, leading to a more inclusive drinking experience that transcends traditional gender norms. Our strategic participation in key events, such as the Monin Cup and our presence at industry fairs, further bolsters our brand visibility and demonstrates our commitment to the Indian market. Additionally, there is tremendous potential in the culinary sector as consumers increasingly prioritize authenticity and locally sourced ingredients, presenting us with opportunities to support chefs in creating innovative, flavourful dishes.

3. Looking ahead, how do you see innovation and sustainable business practices shaping your company's growth strategy?

Innovation and sustainability are core to MONIN’s growth strategy in India. We are committed to natural ingredients, aiming for 100% natural flavours, colorants and no added preservatives in our products. This year, we will introduce our PURE range of syrups, which contain zero added sugars, reinforcing our dedication to health and wellness. We are also addressing growing consumer concerns about packaging by exploring ways to recycle and repurpose our bottles, creating a circular economy. Additionally, our upcoming factory in Telangana will be a key milestone in promoting sustainability through local sourcing, renewable energy, and waste reduction practices, including waste water treatment and composting initiatives. We firmly believe that sustainable practices and product innovation will be critical drivers of our future success in India and will enable us to remain competitive in an increasingly eco-conscious market.

4. With an increasing emphasis on CSR, how do you integrate your CSR goals with your business strategy?

At MONIN India, our CSR e orts are seamlessly aligned with our business strategy. Our four brand pillars—naturality & nutrition, environment, responsible sourcing, and community— guide our CSR initiatives and create tangible business benefits. By optimizing resource consumption and focusing on sustainable sourcing, we not only contribute to environmental conservation but also enhance operational e iciency. We’ve taken proactive steps to reduce our carbon footprint, including water treatment and energy conservation measures, and we have committed to using renewable energy across our production processes. Our community programs extend beyond environmental concerns, involving partnerships with hospitality colleges, barista and bartender training, and support for disadvantaged groups. We also prioritize employee well-being and foster a sense of shared responsibility across the organization. Our e orts are an integral part of building MONIN’s reputation as a responsible and sustainable brand, while also creating a positive impact on society.

5. How has IFCCI and its business network added value to your operations in India?

The Indo-French Chamber of Commerce and Industry (IFCCI) has played a valuable role in supporting MONIN India’s operations. Through the IFCCI network, we have gained access to useful industry insights, regulatory guidance, and key business connections. Their events and forums have provided us with valuable updates on market trends and best practices, helping us stay informed in a dynamic and evolving sector. IFCCI's advocacy and support have also been beneficial in navigating the complexities of the Indian business environment. This collaboration has allowed us to connect with like-minded businesses and establish relationships that have contributed to expanding our presence in India. We look forward to continuing our engagement with IFCCI and exploring further opportunities for growth.