Mr. Santosh DesaiCEO, Futurebrands & Founder,Think 9 Consumer Technologies

Santosh Desai, a post-graduate from IIM Ahmedabad, is the founder of Think9 Consumer Technologies Pvt Ltd and a prominent figure in branding and marketing. With 21 years in advertising, he has served as President of McCann-Erickson and is the CEO of Future Brands Ltd., playing a key role in building brands for both local and multinational clients. He is a veteran in his field and has served on the boards of ING Vysya Bank and OXFAM India. He is currently on the boards of Think9 Consumer Technologies Pvt Ltd, D.B. Corp. Ltd, FSN E-Commerce Ventures Limited. Santosh is also a member of the Governing Councils of Mudra Institute of Communication, Ahmedabad, and Praxis Business School, Kolkata. An academic at heart, He has been writing a weekly column for the Times of India for over 20 years and is the author of the book Mother Pious Lady: Making Sense of Everyday India, which explores the evolution of middle-class Indian life. He is recognised for his ability to connect culture and marketing, making complex concepts accessible to diverse audiences. He serves on the board of Breakthrough.